Commercial

Our Services

Image Rights

We have been at the forefront of commercial and legal developments in the area of image rights. Our services include:

  • Advising players, agents, clubs, governing bodies and players associations on ways of structuring image rights schemes
  • Advising brands and merchandisers on lawful uses of image rights
  • Advising governing bodies on acquisition of image rights from players to support collective commercial programmes
  • Advising sponsors, brands and players on endorsement contracts, "brand ambassador" deals and advertising agreements
  • Acting for celebrities to prevent misuse of their images

Recent work includes:

  • Negotiating image rights agreements and associated documentation for top-end Premier League footballers
  • Advising a global sports brand on use of athletes' images and other intellectual property in advertising campaigns
  • Advising a players' association on the structuring of its members' image rights arrangements and assisting with introductions to brands for sponsorship and endorsement deals


Contacts: Nic Couchman, Fraser Reid

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