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Senior Team

Senior Team

 

Fraser Reid

  • What the directories say: "bright and dedicated, he never seems to flag ... an intelligent lawyer with a great skill with clients"
  • Fraser is a commercial sports law specialist focusing on the core areas of sports marketing, notably client representation, event management and sponsorship, where he has advised a number of sports agencies and brands (including Nike and sponsors of the Rugby World Cup, Olympics, FIFA World Cup and Euro Championships).  He has specialised in the business of sport now for over 10 years.
  • His primary focus is advising sportsmen and their agents on contracts with clubs, endorsement contracts, image rights agreements and regulatory issues with sports governing bodies.  Particular emphasis is on football and advising on player transfers where he has acted in transactions with most Premiership clubs.
  • Fraser has advised numerous international footballers, rugby players, cricketers, golfers and other sportsmen including Didier Drogba, Deco, Michael Carrick, Ricardo Carvalho, Steven Gerrard, Michael Owen, Florent Malouda, Jonathan Woodgate, Jermaine Jenas, Scott Parker, Damien Duff, Andriy Shevchenko, Alan Shearer, Lawrence Dallaglio, Johnny Wilkinson, Martin Johnson, Steve Borthwick, Sir Clive Woodward, Mike Ruddock, Freddie Flintoff and Michael Vaughan.
  • Fraser is a regular contributor to sports business conferences and publications.  He is listed as a leading sports lawyer in both the Legal 500 and the Chambers directories.